Innovation through design at the heart of the Ile-de-France regional action
Environmental challenges, technological and societal changes in a world where international competition is constantly intensifying, force our country and our capital region to constantly adapt and anticipate. The health and economic crisis we are experiencing, the climate emergency, force us to quickly find solutions, to imagine new scenarios of life.
France is a land of creativity: over the centuries, our artists, scientists and entrepreneurs have contributed to the progress of humanity and to the invention of tomorrow’s solutions. But today, this French genius has not always taken into account the importance of placing people at the heart of the design process of products and services. The success of a project depends on co-construction, on the attention paid to the user, to his needs, expectations and emotions.
In France, the term « design » is understood in a too restrictive way, most often associated with luxury furniture, whereas it represents so much more. Above all, it is an innovation methodology that shows common sense, multidisciplinary, whatever the sector of activity, it makes the link between technologies and uses. It also guarantees a design that takes into account the life cycle and reduces the ecological impact.
Designers analyse real-life situations and quickly prototype functional, ergonomic and ecological solutions.
Our President Valérie Pécresse has maintained, from the beginning of her term, that there could be no industrial recovery in our region without creative input and that design was an essential catalyst just like digital. Aware of the « Design » potential in Île-de-France, which concentrates ¾ of France’s designers, as well as great schools and emblematic events, our community is the first region to have defined and adopted in 2017 in a meeting of the regional council a regional strategy in favor of design in the service of innovation and growth of Île-de-France companies.
The Île-de-France Region supports companies in their innovation through design approach. Design-related expenses have become eligible for various aid and funding schemes for companies, up to 500,000 euros in subsidies, to innovate (especially prototyping) and boost VSEs/SMEs (modernisation, relocation, diversification, internationalisation).
The Region participates in the influence of design and its actors, as well as the schools of which it is so proud, notably by supporting young designers to participate in competitions in France and internationally, such as the Design & Science Prize of the University of Paris-Saclay and the Global Grad Show in Dubai.
Thanks to the Campus des métiers d’art et du design, the Region is networking training centers, increasing the link with new technologies, decompartmentalising courses and promoting professional integration.
Finally, thanks to the development of its digital platform www.lehubdudesign.com , it puts companies and designers in touch with each other, federates the various players and relentlessly promotes the creation of value through design.
Finally, our community has integrated design into its founding projects. Recently, it relied on design to rethink its high schools and design the CDI of the Future. The objective was to integrate the designers upstream of the project and to allow them to plan a new CDI that will be a place of life and learning, taking into account new pedagogical constraints, new uses, interaction with the different participants, students, librarians and teachers, and an opening to the economic world.
In a few days, the Region will welcome a class of design students « outside the walls » of the school. These students will have the Île-de-France as a field of experimentation to think of social design solutions and public policies in connection with the problems of the Île-de-France.
More than ever, the crisis we are going through confirms the importance of creativity, reactivity and the reindustrialisation of our production. The Île-de-France Region will continue its policy in favor of design and will strengthen its collaboration with designers both with companies in the region and with local authorities.
Designers are capable of questioning certainties, responding to the social, societal and environmental issues of our time and inventing the future.
The Region is at the side of the APCI and appreciates its ability to create synergies and federative projects with the different actors under the impulse of its dynamic and visionary President Dominique Sciamma.
By becoming a partner of France Design Week, the Region confirms its commitment to design. It will continue its efforts to support companies in integrating design and modernising public action.
Regional Councillor for Île-de-France
President of the Île-de-France Strategic Design Council
Councillor of Paris (XII)